# Thai Affordability Final Strategy

Last updated: 2026-05-08

Loop: 9  
Status: Done

## Strategy

Make the product useful before asking caregivers to pay.

The affordability model:

```text
free caregiver tier
-> sponsored 100-family pilot
-> provider/clinic/NGO/employer paid cohorts
-> optional family upgrade
```

## Free Tier

Free for caregiver:

- basic incident log,
- burden snapshot,
- one care agreement,
- limited LINE/SMS drafts,
- safety flags,
- emergency summary export.

Reason:

- safety and basic coordination should not be locked behind payment.
- Thai household finances are pressured.
- trust must come before subscription.

## Paid Or Sponsored Tier

Paid by partner:

- doctor visit transcript processing,
- document/photo processing,
- more history,
- more message drafts,
- weekly review archive,
- facilitator dashboard,
- cohort impact report.

## First Pilot Offer

Offer:

> Thai Family Care Agreement Pilot

Size:

> 100 families / 8 weeks

Buyer:

- memory clinic,
- hospital caregiver education program,
- dementia NGO,
- eldercare provider,
- employer caregiver-benefit team.

Price hypothesis:

> THB 80,000-150,000 per pilot.

Success metrics:

- family activation,
- agreement completion,
- weekly review completion,
- LINE/SMS draft acceptance,
- burden self-report,
- doctor handoff usefulness,
- safety flag review.

## Thai Affordability Pitch

Use:

> We know caregivers are already paying with time, sleep, money, and emotional load. So the core caregiver workflow should be free or sponsored first. We monetize through trusted institutions that benefit when families coordinate care better.

Avoid:

> Thai caregivers will pay monthly because the pain is high.

## What To Validate Next

1. Can a memory clinic sponsor 100 families?
2. Will eldercare providers pay THB 50-150/family/month?
3. Will caregivers accept THB 49-149/month after a free pilot?
4. Which features are must-free for trust?
5. What API usage quota still feels useful?